With Pitti Uomo encompassing an array of menswear styles and collections from across the globe, for Gymphlex this was the place to be.
Known as 'the' show for brands to attend, we were delighted to showcase our lovingly UK made SS18 collection to a parade of 30,000 potential buyers and some of finest designers and influencers from around the world.
Often known to showcase the worlds finest tailoring, occompanying this was a prominent display of urban comtempory streetwear- mostly displayed in the IPLAY section. As an athleisure, sports inspired brand, we were placed in this area, surrounded by leading brands such as Champion, Henri Lloyd, Penguin, Paul Smith and Fred Perry.
View an exclusive insight into our first ever journey to Pitti by browsing our images below.